DW Event CoParty & Event Rentals

PRIVACY POLICY

DW Event Co LLC Version 1.2 Effective date: September 29, 2026 Last updated: September 29, 2026

1. WHO WE ARE

DW Event Co LLC ("DW Event Co," "we," "us," "our") is a party and event equipment rental business operating in Fort Worth, Texas and the surrounding area.

This policy explains what personal information we collect through dweventco.com, why we collect it, who we share it with, and what choices you have.

Contact: bookings@dweventco.com · 682-478-6430

2. WHAT WE COLLECT

Information you give us

When you make a booking, we collect:

  • Your name
  • Your email address
  • Your phone number
  • The delivery address for your event
  • Your event date and the items you're renting
  • How you heard about us (a choice from a list, plus an optional short note if you choose "Other")

We collect this because we cannot deliver equipment to you without it.

Payment information

We do not collect, see, or store your card number. Payments are processed by Stripe, an independent payment processor. Your card details go directly to Stripe and never touch our servers. We receive only a confirmation that payment succeeded, the amount, and a reference code.

If you pay by cash, Zelle, or Venmo, we record the amount and payment method for our tax records. We do not receive or store your bank account details.

Information collected automatically

When you visit dweventco.com, our hosting provider (Vercel) automatically logs standard technical information: your IP address, browser type, device type, the pages you visited, and the date and time. This is standard server logging and is used for security and to keep the site working.

Analytics and advertising — Meta Pixel

We use the Meta Pixel, a tracking script from Meta Platforms, Inc. (Facebook and Instagram), so we can measure how our Facebook and Instagram ads perform and show our ads to people who have visited our site.

Where it runs. The Meta Pixel runs on only two pages: our home page (dweventco.com) and our products page (dweventco.com/products). It does not run on the cart, checkout, payment, booking confirmation, or admin pages, or on any page where you enter your name, email, phone number, address, or payment details.

What it collects. On those two pages, the Pixel sends Meta:

  • That a page was viewed, and the page's web address. On the products page the address can include the rental dates you searched for.
  • Your IP address, browser and device type, and the page you came from
  • A random identifier stored in a Meta cookie (_fbp), and, if you arrived from a Facebook or Instagram ad, an ad-click identifier (_fbc)

We have turned off the Pixel's automatic matching and automatic click and form tracking. It does not send Meta your name, email address, phone number, delivery address, cart contents, booking details, or payment information, because none of that is entered on the pages where it runs.

Why. To count visits that come from our ads, to measure whether the ads are worth what we pay for them, and to show our ads to people who visited these pages. Meta may also use this information as described in Meta's Privacy Policy, available at https://www.facebook.com/privacy/policy, which we do not control.

We do not use any other analytics or advertising tracking tool, such as Google Analytics.

What we do not collect

We do not collect Social Security numbers, government ID numbers, financial account numbers, biometric data, health information, or precise device geolocation. We do not ask for information about your race, religion, health, sexual orientation, or immigration status, and we do not want it.

3. HOW WE USE YOUR INFORMATION

We use your information only for the purposes below:

  • To confirm your booking and send you a confirmation email
  • To verify your delivery address is within our 15-mile service area
  • To plan and make the delivery and retrieval
  • To contact you about your rental — delivery windows, access questions, problems
  • To process payment and charge amounts owed under the Rental Agreement
  • To keep records required for tax and accounting purposes
  • To resolve disputes and enforce our Rental Agreement
  • To understand which of our advertising and outreach efforts are working, using your answer to "How did you hear about us?"

We do not use your booking information — your name, email, phone number, or delivery address — to build a profile of you, to make automated decisions about you, or for targeted advertising. The only advertising-related data is the limited page-visit information the Meta Pixel collects on our home and products pages (see Section 2).

Marketing email. We do not currently send marketing or promotional email.

4. GOOGLE MAPS

Our checkout uses Google Maps Platform to autocomplete your address and to measure the distance from our service origin to your delivery address. This is how we determine whether you fall within our 15-mile delivery radius.

When you use the address field, information including your address entries and your IP address is sent to Google. Your use of Google Maps features on our site is governed by Google's Privacy Policy, available at https://policies.google.com/privacy, which is incorporated into this policy by reference.

We do not use Google Maps to track your location. We use it only to check and validate the delivery address you type in.

5. WHO WE SHARE YOUR INFORMATION WITH

We do not sell your personal information. We do not share it with data brokers or list buyers, and we do not exchange your booking information — your name, email, phone number, or delivery address — with anyone for advertising purposes. The one exception to sharing nothing with an ad platform is the limited page-visit information the Meta Pixel sends to Meta from our home and products pages (see Section 2).

We share your information only with the service providers that make the booking work:

Provider What they get Why
Stripe Your name, email, payment details To process payment
Supabase Your booking details — name, email, phone, address, items, dates This is our database; it's where your booking is stored
Resend Your name and email address To send your confirmation email
Vercel Technical log data — IP, browser, pages Website hosting
Google Maps Platform The address you enter, your IP To validate the 15-mile radius
Meta Platforms (Meta Pixel) Page views and web addresses on our home and products pages, IP address, browser and device type, cookie identifier — never booking or payment details To measure and target our Facebook and Instagram ads

Each of these is a service provider acting on our behalf, under their own terms and privacy policies. They are not permitted to use your information for their own purposes.

We may also disclose information if we are legally required to — a subpoena, a court order, a lawful government request — or where necessary to protect our legal rights, investigate fraud, or protect someone's safety.

If DW Event Co is ever sold or merged, your information may transfer to the new owner as part of that business. We would notify you before that happened.

6. COOKIES AND LOCAL STORAGE

Essential cookies — set by Stripe during checkout for fraud prevention. These cannot be turned off; without them payment doesn't work.

Cart contents are kept in your browser's local storage, not a cookie, so we don't set anything to remember your cart.

Meta Pixel cookies — on our home and products pages, the Meta Pixel sets a cookie (_fbp) in your browser, and _fbc if you arrived from a Facebook or Instagram ad. These are advertising cookies. They are not set on checkout, payment, or confirmation pages. You can decline them; see Section 9.

We do not use any other advertising or tracking cookies. We do not currently show a cookie banner; instead, Section 9 explains how to opt out.

7. HOW LONG WE KEEP IT

  • Booking records — name, email, phone, address, items, dates, payment records, and your Rental Agreement acceptance record: kept for 4 years after your event date. We need these for tax records, sales tax reporting, and to defend against disputes or chargebacks.
  • Server logs — retained by our hosting provider on their standard schedule, typically a short period.
  • Email correspondence — kept as long as needed to resolve the matter, then deleted on a periodic basis.

After the retention period, we delete or anonymize the information.

8. HOW WE PROTECT IT

We take reasonable measures to protect your information:

  • The site runs over HTTPS; data is encrypted in transit
  • Our database is access-controlled and we do not store card numbers
  • The admin dashboard is password-protected
  • Access is limited to the owner of DW Event Co

No system is perfectly secure, and we can't guarantee absolute security. If we ever discover a breach affecting your personal information, we will notify you and any authority required by Texas law.

9. YOUR CHOICES AND RIGHTS

You can ask us to:

  • Tell you what we have about you
  • Correct information that's wrong
  • Delete your information, subject to records we're legally required to keep for tax purposes
  • Stop emailing you anything that isn't required to complete a booking you've made
  • Opt out of the Meta Pixel and targeted advertising (see below)

Opting out of the Meta Pixel. You can stop the Pixel from collecting information about your visits by any of these:

  • Turn on the Global Privacy Control in a browser that supports it. We honor it automatically: when the signal is on, the Meta Pixel does not load on our site. You can also use a browser or extension that blocks trackers or third-party scripts
  • Block or clear cookies for dweventco.com in your browser settings
  • Adjust your ad preferences in your Facebook and Instagram accounts (Settings → Ad preferences)
  • Email bookings@dweventco.com with the subject "Opt out" and we will process your request

Email bookings@dweventco.com and we'll respond within a reasonable time, generally within 30 days.

A note on the Texas Data Privacy and Security Act. The TDPSA generally exempts small businesses as defined by the U.S. Small Business Administration, and DW Event Co is a small business, so most of its formal requirements don't apply to us. We're offering the rights above anyway because they're the right thing to offer.

The small business exemption does not cover the sale of sensitive personal data, which under Texas law includes precise geolocation. Your event's delivery address is exactly that kind of information. We do not sell it, share it for advertising, or transmit it to any advertising platform — the Meta Pixel does not run on any page where you enter it — and we never will.

10. CHILDREN

Our site is intended for adults booking rentals. We do not knowingly collect personal information from anyone under 13. If you believe a child has given us information, email us and we'll delete it.

11. CHANGES TO THIS POLICY

We may update this policy. When we do, we'll change the "Last updated" date at the top. Material changes will be posted on this page. Continuing to use the site after a change means you accept the updated policy.

12. CONTACT

Questions about this policy, or about the information we hold about you:

DW Event Co LLC bookings@dweventco.com 682-478-6430 Fort Worth, Texas

Privacy Policy version 1.2 — September 29, 2026